Criteria

  • EVALUATING ENTRIES 

    Distinguished evaluators - from private organizations, government, and the academe - score entrant's critical thinking and skills in identifying a communication need, creating and implementing a solution, and assessing results.

     

    Entries are assessed by distinguished evaluators against a time-tested global standard with these weights:

    • Entries in Division 1: Communication Management, Division 2: Communication Research, Division 3: Communication Training and Education:

     

    WORK PLAN

    WORK SAMPLE

    50%

    50%

    • Entries in Division 4: Communication Skills

    Evaluators score students’ critical thinking and skills in identifying a communication need, creating and implementing a solution, and assessing results.

    WORK PLAN

    STRATEGIC ALIGNMENT

    CREATIVITY

    30%

    30%

    40% 

    • Each entry is rated using IABC’s Global Seven-point Scale of Excellence, from 1 to 7, with 7 as the highest. Evaluation determines the entries that will receive awards during the awards ceremony.
    • Entries with a total average score of 5.25 to 5.74 win an Award of Merit while those with a total average score of 5.75 and higher will receive an Award of Excellence.